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Online business glossary
Every online business term explained in plain language: acquisition, recurring revenue, conversion, pricing, payments. Clear definitions and real numbers for founders and solopreneurs.
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a
A/B testing
Affiliate marketing
ARPU (average revenue per user)
ARR (annual recurring revenue)
Average order value
Abandoned cart
b
Bootstrapping
Break-even point
Business model
c
Cold email
Copywriting
Conversion rate
Churn rate
Chargeback
CAC (customer acquisition cost)
d
Day rate
Delegation
Downsell
Dunning
e
Email marketing
f
Freemium
g
Gross margin
i
Info product business
l
Lead magnet
LTV (customer lifetime value)
LTV/CAC ratio
m
MVP (minimum viable product)
MRR (monthly recurring revenue)
Money-back guarantee
Micro-SaaS
n
Niche market
NPS (Net Promoter Score)
o
Organic traffic
Owned audience
p
Paid advertising
Passive income
Payment processor
Personal brand
Price positioning
Product-market fit
q
Qualified lead
r
Runway
Retention
Recurring billing
s
SaaS
Sales funnel
Sales objection
Sales page
SEO
Social proof
Solopreneur
Subscription model
t
Tripwire offer
u
UGC (user-generated content)
Upsell
v
Value proposition
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